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Online dating site is going old school as it pairs with a matchmaking service to capture a dating demographic that wants more attention and is willing to pay for it.
Dallas-based and Three Day Rule, a personalized matchmaking service based in Los Angeles, will announce on Tuesday a partnership that gets Match into high-dollar matchmaking terrain while giving Three Day Rule money to expand and direct marketing to Match members.
And significantly, from a purely economic viewpoint, is the fact the marriage rates are reportedly dropping faster among people with less education.
"Declining marriage rates among those with lower levels of educational attainment is a warning sign that is worth watching," says Converg Ex, "especially if the trend continues." Read the original article on Benzinga.
gets a cut from each customer at Three Day Rule, says Sam Yagan, CEO of the Match Group, which oversees Three Day Rule founder Talia Goldstein says Match approached her company last fall.